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Clean Design. Real Impact.

Senior art director and designer bridging technical production with high-velocity creative execution for national brands.

Senior designer, creative director, and university instructor.

PORTFOLIO PDF ↗ EXPLORE WORK ↓

Selected Work

Brand systems, publication architecture, and commercial packaging design.

Aldi Private Brands & Seasonal Displays
PACKAGING & 3D WORKFLOW

Aldi Private Brands & Seasonal Displays

End-to-end design execution: vector dieline architecture, custom illustration, 3D pre-visualization, and final mass-retail floor displays.

Aldi Pet Feeder Clip
PRODUCT PROTOTYPING

Aldi Pet Feeder Reminder Clip

Virtual prototyping and mechanical 3D modeling for injection-molded retail pet accessories, eliminating prototype photography cycles.

El Dorado Insider Magazine
PUBLICATION ARCHITECTURE

El Dorado Insider Magazine

Complete publication architecture: high-density editorial grid systems, typography stylesheets, and regional advertiser campaigns.

Toyota Financial UI Concept
UI / UX CONCEPT

Toyota Financial Services Concept

Enterprise portal interface engineered for friction-free account management, lease-end actions, and complex transactional navigation.

Godefroy Rebranding
RETAIL CAMPAIGN

Godefroy Beauty Rebrand

High-impact retail point-of-purchase pitches and digital marketing assets engineered for national specialty cosmetics retailers.

Goettle Brand Campaign
BRAND IDENTITY

Goettle Brand Campaign

End-to-end commercial identity system: mark creation, vehicle fleet wrap specifications, and localized collateral rollout.

TC Website Project
DIGITAL PLATFORM

Texarkana College Web Design

Conversion-focused institutional UX redesign aimed at reducing enrollment bounce rates and streamlining prospective admissions.

Martha and Josh Morriss Elementary Campaign
INTEGRATED CAMPAIGN

Morriss Elementary Campaign

Cross-channel student recruitment strategy blending high-visibility highway outdoor media with targeted paid social creative.

Hope Chamber Media Kit & Guide
EDITORIAL DESIGN

Hope Media Kit & Community Guide

Clean corporate communication layout showcasing demographic data, rate card architecture, and civic spotlights.

Magnolia Blossom Festival Guide
EVENT PUBLICATION

Magnolia Blossom Festival Guide

Multi-spread festival program structuring high-density artist schedules, venue mapping, and tiered sponsor advertising.

The Heritage Foundation Event Collateral
DONOR COLLATERAL

The Heritage Foundation

Executive gala programs, typographic donor schedules, and custom commemorative event collateral.

H-E-B Outdoor Living Magazine Redesign
RETAIL EDITORIAL

H-E-B Outdoor Living Magazine

Editorial redesign balancing lifestyle photography grids with seasonal commercial product merchandising.

Magnolia Living Magazine
PERIODICAL DESIGN

Magnolia Living Magazine

Regional lifestyle quarterly featuring structured typographic hierarchy and high-impact longform editorial layouts.

OnGuard Security Line Packaging
COMMERCIAL PACKAGING

OnGuard Security Rebrand

SKU line overhaul featuring rugged color coding, unified shelf callouts, and clean product tier architecture.

Strategy Gun Sling Packaging
OUTDOOR PACKAGING

Strategy Private Brand

Durable retail header cards and packaging wraps engineered with custom camouflage textile prints.

Smartwool Socks Packaging
APPAREL PACKAGING

Smartwool Socks

Minimal structural packaging bands designed for rapid retail sizing recognition and clean peg hook presentation.

Autodrive Rebrand Packaging
MASS RETAIL PACKAGING

Autodrive Rebrand

Automotive retail packaging featuring high-contrast feature hierarchy and custom structural window cutouts.

University Teaching & Mentorship

Teaching graphic design, typography, digital media, and packaging at the university level.

Design Pedagogy & Academic Leadership

Course Design & Classroom Leadership

Building graphic design courses that teach students both strong visual principles and real-world project skills.

Mentorship & Student Outcomes

Mentorship & Practical Growth

Guiding design students to build job-ready portfolios with professional packaging, branding, and layouts.

Higher Education Teaching Experience

Classroom and online instruction across established design degree tracks.

Southern New Hampshire Univ.
Graphic Design
  • Designing with Data
  • Intro to Digital Imaging
  • Digital Design for Web
Southern Arkansas Univ.
Graphic Design
  • Package Design
  • Typography I & II
  • Layout & Production
  • Web Design
Dodge City Community College
Visual Arts
  • Graphic Design I & II
  • Computer Graphics
  • Typography
  • Multimedia / Animation
Northwest Arkansas CC
Graphic Design
  • Graphic Design III
  • Advanced Design Electives
Point University
Communication Arts
  • Principles of Graphic Design
  • Brand Communication
  • Digital Layout Basics

Background & Experience

Creative direction grounded in practical design and human connection.

M. Shawn Latham, MFA
M. Shawn Latham
MFA Media Design
Senior Director

"Good design isn't just about making things look great, it's about making a real connection."

Growing up with a desktop publisher for a parent gave me an early look at how things get made from the idea stage all the way to print.

To me, design is really about connection. It is about understanding what people need to see, how they interact with a brand, and creating something clear and easy to navigate.

Teaching college courses keeps my work grounded and straightforward. Whether I am designing a full magazine spread, building a new brand identity, or laying out retail packaging, my focus is always on making things look sharp and work seamlessly in the real world.

WHAT I DO
Branding & Strategy
Brand Identity Rebranding Corporate Identity Brand Guides Campaigns
Publications & Print
Magazines Packaging Brochures
Digital & Web
Figma Blender / 3D Web Design Art Direction
EDUCATION & CREDENTIALS
MBA Candidate In Progress
MFA, Media Design (Summa Cum Laude) Full Sail Univ.
BFA, Graphic Design Henderson State Univ.
FAA Remote Commercial Pilot Part 107 Certified
Adobe Professional Educator Certified Level 1 & 2
BASE OF OPERATIONS Texarkana, TX
Local Time: --:--:-- CT Available Remote